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The long or the short of it?

The long or the short of it?

I was doing some background research on a new customer, looking at how others in a similar space offered their services. I came across one site that to add your offering to their site you needed to fill in 32 fields divided into 5 sections, and all the fields were relevant. I asked myself (and researched) what is better, to have it as one long scrolling form or to divide each section into individual pages. I have always said that it is better to divide a form up and offer the
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