June 25, 2018

I was doing some background research on a new customer, looking at how others in a similar space offered their services. I came across one site that to add your offering to their site you needed to fill in 32 fields divided into 5 sections, and all the fields were rele...

July 30, 2017

A good, thoughtful error message might be the only thing stopping a frustrated user from leaving your site. Read on to see how you can keep the user.

Hopefully, you’ve used good microcopy and your processes are simple and can’t be misunderstood. You chunk the date field...

May 22, 2017

Confirmation messages are important, and not just because they confirm an action. Read on to see why.

Confirmation messages are those pop-ups, displayed text, or even a simple green tick that tell the user they succeeded in whatever they tried to do. They are there so t...

April 25, 2017

This article describes conversational writing and why we need to use it in our apps and websites. Examples are provided to show the principles.

In the article “What is microcopy” I wrote that microcopy usually needs to be written in a conversational style rather than in...

April 7, 2017

This article provides some tips for when you are creating forms.

Forms must be simple, clear and non-threatening. The reason you have a form is because you want the user to do something. It might be to sign up for a newsletter, subscribe to a site, or purchase somethin...

March 26, 2017

How do we know what to say and how to say it? That's where the Voice and Tone Guide comes in.

Microcopy is what we call all those words and small phrases that help someone use an application or website in an optimal way so that they feel good about themselves and succee...

March 20, 2017

Do you remember the Borg in Star Trek intoning  "Resistance is Futile"? Yup, well that doesn't happen in real life - unless you consider the decision makers as the Borg... so why did they invest in a microcopy specialist?

(How can one resist this singing nun?)

If th...

March 19, 2017

This post provides an overview of Microcopy with a few tips on the way. The article first appeared on Orr Innovation as a guest post. Orr Innovation is a studio that specialises in behavioural design.

In 2009, Joshua Porter wrote a blog post with the title "Writing Micr...

March 13, 2017

If you don't yet know what microcopy is, now is the time to get on board. Omri Orr's take on what is microcopy.

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