I was recently invited back to a company I worked with 2-3 years ago. They had just started out and were finalizing their prototype. We...

I have been analyzing the voice and tone for quite a few customers over the last five years, and they are all quite different ...

I was doing some background research on a new customer, looking at how others in a similar space offered their services. I came across...

A good, thoughtful error message might be the only thing stopping a frustrated user from leaving your site. Read on to see how you can...

Confirmation messages are important, and not just because they confirm an action. Read on to see why. Confirmation messages are those...

This article describes conversational writing and why we need to use it in our apps and websites. Examples are provided to show the...

This article provides some tips for when you are creating forms. Forms must be simple, clear and non-threatening. The reason you have a...

How do we know what to say and how to say it? That's where the Voice and Tone Guide comes in. Microcopy is what we call all those words...

Do you remember the Borg in Star Trek intoning "Resistance is Futile"? Yup, well that doesn't happen in real life - unless you consider...

This post provides an overview of Microcopy with a few tips on the way. In 2009, Joshua Porter wrote a blog post with the title "Writing...