If it's okay for Spotify...
I was recently invited back to a company I worked with 2-3 years ago. They had just started out and were finalizing their prototype. We...
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The art of voice and tone analysis
I have been analyzing the voice and tone for quite a few customers over the last five years, and they are all quite different ...
The long or the short of it?
I was doing some background research on a new customer, looking at how others in a similar space offered their services. I came across...
Error messages: a guide for the perplexed
A good, thoughtful error message might be the only thing stopping a frustrated user from leaving your site. Read on to see how you can...
Invest in your confirmation messages
Confirmation messages are important, and not just because they confirm an action. Read on to see why. Confirmation messages are those...
Conversational writing: the art of writing to form relationships
This article describes conversational writing and why we need to use it in our apps and websites. Examples are provided to show the...
The importance of microcopy for forms
This article provides some tips for when you are creating forms. Forms must be simple, clear and non-threatening. The reason you have a...
Voice and Tone in Microcopy
How do we know what to say and how to say it? That's where the Voice and Tone Guide comes in. Microcopy is what we call all those words...
Resistance to change: the tendency to revert
Do you remember the Borg in Star Trek intoning "Resistance is Futile"? Yup, well that doesn't happen in real life - unless you consider...
What is microcopy?
This post provides an overview of Microcopy with a few tips on the way. In 2009, Joshua Porter wrote a blog post with the title "Writing...
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