JACQUI LICHT

Great microcopy exactly where you need it

Conversational writing: the art of writing to form relationships

Conversational writing: the art of writing to form relationships

This article describes conversational writing and why we need to use it in our apps and websites. Examples are provided to show the principles. In the article “What is microcopy” I wrote that microcopy usually needs to be written in a conversational style rather than in formal stilted language. Why? Well we are trying to build a relationship with our readers or users, and we want them to feel that there is a real person who cares about them on the other side and understands t

The importance of microcopy for forms

The importance of microcopy for forms

This article provides some tips for when you are creating forms. Forms must be simple, clear and non-threatening. The reason you have a form is because you want the user to do something. It might be to sign up for a newsletter, subscribe to a site, or purchase something. Because you want the user to do something, they automatically become wary. Why do they want my email address? Will I be inundated with spam? Are my credentials safe? And the list goes on. This article assumes