How do we know what to say and how to say it? That's where the Voice and Tone Guide comes in. Microcopy is what we call all those words...

Do you remember the Borg in Star Trek intoning "Resistance is Futile"? Yup, well that doesn't happen in real life - unless you consider...

This post provides an overview of Microcopy with a few tips on the way. In 2009, Joshua Porter wrote a blog post with the title "Writing...